LinkedIn is the platform to connect with professionals in every position and industry in the business world.

With 150+ million members having an average annual household income of over $107,000, and over 50% of the members are decision-makers - if you aren't using LinkedIn as a business development tool, or wonder what else you should be doing with it, then this workshop is for you!

This workshop is about going beyond the profile: how to make the real connections that can make your business development efforts successful; how to show off your expertise without looking like show-off; and how to nurture relationships along the way so that you become much more than a networker - you become a connector!

The workshop will teach you how to use LinkedIn for Business Development, and will help you and your team to:

• Take your online networking beyond the connection request
• Educate the LinkedIn community at large about you and your expertise
• Use LinkedIn Applications to help you use your profile as a marketing tool
• Identify who you want to connect with and learn how to get connected
• 3 things you can do every day to support your business development activities on LinkedIn

...and more because attendees always bring up fascinating questions that help all participants.

The workshop is intended to be "hands-on" and participants are asked to bring a laptop so they can practice what they learn. Questions and attendee participation is encouraged!

Bring your questions. Bring your list of ideal connections. Bring your list of company names you want to learn more about.

Benefits for Attendees

Networking, online and offline, is vital to the growth of a business. It is more than just passing a business card or accepting a connection request. It's about building relationships and LinkedIn is an excellent tool for building relationships.

Are you an invtrovert? This is the perfect platform for you!

LinkedIn is the icebreaker that provides a warm introduction to prospects that you might not otherwise have access to because of location or position within the company. It's an excellent tool for the "warm call" - eliminating the cold call that many professionals are hesitant to make.

Target Audience

• Beginner: Professionals who have a completed LinkedIn profile and have been connecting with others, but haven't explored the tools of the platform beyond making connections.

• Intermediate: Professionals that have been using LinkedIn to connect with others and want to learn how to harness the power of the platform for real business development.

• The Job Hunter: Whether you're looking to upgrade your position or looking for a new position, LinkedIn is the platform that will get you there! Business Development is also about finding the new job.

Instructor Bio

Charlene Burke is CEO of Search by Burke, LLC, a full service online marketing agency that focuses on helping their clients create, develop and maintain their online presence to increase sales. Website creation and development, email marketing campaigns, SEO (local, regional, national and international), PPC Campaign management, Social Media Marketing, and more. Search by Burke also conducts research for their clients that includes company, industry, competitive and market research to support the clients’ business goals.

Charlene is a partner at Online Marketing Pros and teaches online marketing, social media and ‘searching the internet' classes to professionals, corporate groups, and marketing teams. She co-hosts a BlogTalkRadio program every Monday morning for Online Marketing Pros.

Her agency has customers in various industries including manufacturing, service, real estate, healthcare as well as the non-profit sector. She can be found online at her website, on Twitter at @CharleneBurke, on Facebook, and on LinkedIn. Feel free to connect with her and start a conversation. 

Favorite saying: "Something good will happen to you today - I hope you’re ready for it."

From attendees of workshops conducted by Charlene Burke:

"I knew you could use LinkedIn to meet people, what I didn't know was that you could actually get clients!"

"I'm much more comfortable now using LinkedIn for sales."

"I didn't know LinkedIn had this many tools! While in class I found the connection I needed to get introduced to and should be making that sale soon!"

"I was a social media skeptic but am now a believer. Within a week of having attended the Advanced LinkedIn workshop I was on the telephone with a prospect that I thought would take weeks to connect with."

"Thank you so much for teaching me about LinkedIn! I can't wait to put to use the Answers! section and the powerpoint application!"

Registration Deadline:  It is OK to register up to the day of the workshop.

Registration and payment details:  EventBrite automatically generates tickets for registrants. Registration will remain available through the day of the workshop.

Cancellation/refund policy:

Participants may cancel by March 31, 2012, for a full refund. Cancellations received between March 31, 2012 and April 18, 2012 will receive a 50% refund. Any cancellations after April 18, 2012 cannot be refunded.  In the unlikely event that the workshop does not reach minimum enrollment levels, the workshop may be cancelled. If the workshop is cancelled, participants will be notified and will be issued a full refund.